The organizers of Labelexpo Europe have unveiled further details about a brand new show feature – the Inkjet Trail. Taking place at Brussels Expo September 24 – 27, the Inkjet Trail will put the different available inkjet technologies under the spotlight and compare their results when producing identical label designs on the same label stocks.

Gathering together six of the industry’s leading inkjet press manufacturers: Domino Printing Sciences, Durst Phototechnik, EFI Jetrion, Epson Europe, Heidelberg Linoprint and Stork Prints, they will produce a selection of food, pharmaceutical and industrial labels using the same sets of origination, on the same range of substrates. Origination, color and diecutter files for the different jobs will be prepared by Esko, while UPM Raflatac, FLEXcon and Herma will provide common paper, film and foil substrates for the range of printed labels being produced. For comparison with toner technologies, Xeikon will be producing the same label designs.

With no separate entry registration or entry fee, this exclusive opportunity will allow show visitors to compare each of the manufacturers’ outputs at the same time in the same place. Visitors can simply follow the trail around the exhibition floor throughout the event’s duration. Brochures including full technical details will be available for collection on entry to the show, while samples of all the sessions’ printed products will be available from each of the participants’ stands. A full timetable of when each participant will be running their live demonstration can be found at http://www.labelexpo-europe.com/inkjet-trail.

Lisa Milburn, managing director of the Labelexpo Global Series, comments: “The Inkjet Trail is an exciting addition to Labelexpo Europe 2013. It will give show visitors a valuable opportunity to contrast the various presses being demonstrated and compare each one’s final results for print quality, ink migration etc. As with previous show features the live demonstrations are expected to be busy and very informative.”